#sharetheCHNGE

A new Brand Strategy was developed for the gender-neutral label CHNGE — being the designer and leader of the team, tasks were divided accordingly to develop a report, presentation and campaign. From English to Russian, Hindi to Turkish, the campaign would be translated to various languages in order to reach a large consumer base. Being part of CHNGE means being part of an empowering, conscious and resilient community determined to make an impact.

In collaboration with Julia Domogala, Lucía Eugena, Ioana Gheorghe, Paula Rodriguez & Sofía Pérez

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