[Branding A Country] Bititi

Bititi, as an African nation, was born out of four students’ imagination, who afterwards split into pairs to create different proposals. In this case, Federica and myself, Claudia, developed a coherent identity primarily thrived by the five main pillars of Bititi: sustainability, innovation, diversity, collaboration and happiness. And, just to name a few, based on Bititi’s unification, the flag was designed; following nature’s symbolism, the right colour palette was selected; remembering its iconic Leo-script, the symbol came to life. These exemplify that all decisions were carefully-taken, which allowed building Bititi’s branding successfully.

In collaboration with Federica Caso

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